So here's another company that's trying to tackle the ultra-competitive world of online travel. Even though the space is dominated by the likes of Expedia, Travelocity and Orbitz, there are plenty of smaller guys trying to grab a sliver by delivering a unique value proposition to the consumer through a better UI, comprehensive search (metasearch), etc. I'm talking about the Kayak, Farechase (Yahoo now), Mobissimo, and Sidesteps of the world.
Well, there's another guy in the market. A few guys from Alaska Airlines have put together a site that provides forecasting on airfares based on historical and predictive analysis. So you can determine whether right now is a good time to get a good deal on your ticket. Pretty cool.
It's a unique value proposition and ultimately pretty sticky for the consumer if they can deliver on it. Like many sites out there (a la Zillow.com on real estate), the question is how accurate is this forecasting? I'll definitely try it for my next trip. Check out Farecast.com.
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